 Well
we have made it to issue #2 of our e newsletter. We appreciate all the
positive feedback we have received from our new website. Issue #2 has
some great information about promotional products as well as some helpful
tips about planning and budgeting for your next printing project ( BIG
or small). We have also added some great links
to some nonprofit organizations we are involved with, we encourage you
to check them out and see the many wonderful services they provide for
our local community. We have also added and FTP option for sending us
files. As always we appreciate any feedback you have and look forward
to helping you out with your printing and promotional product needs throughout
2003.
Promotional Products vs. Yellow
Pages Here are 5 reasons to consider Promotional Products:
- Access: A large ad in the yellow
pages can run as much as $20,000 annually and yellow page publisher
tend to increase their rates far beyond current inflation meaning
next years ad could cost $25,000. For far less than that an
effective promotional program could be created.
- Interest or Yield: Your ad in
the yellow pages is right next to all of your competitors. You
could have a solid promotional program created (hammered home
with the appropriate printed products) and you would distinguish
your company from the competition.
- Inflation: Your yellow page
ad remains the same all year long. If for some reason there
is a misprint you are stuck with it for an entire year. With
promotional products a different message could be created every
month or two, allowing for a multitude of messages and approaches
to reach different target groups.
- The Yellow Pages tend to attract folks
who are searching for quick fixes or shopping for rock-bottom
prices — In many cases, these may not be the kinds
of customers you want to reach. On the other hand, a promotional
program could target pre-qualified, regular users of your products
or services, allowing you to establish long-lasting valuable
relationships with customers.
- The Yellow Pages are hard to navigate
— When was the last time you tried to find something
in the Yellow Pages? The subject headers and indexing system
are pretty much the antithesis of "user-friendly".
Wouldn't it be a lot easier if those numbers were on a refrigerator
magnet or calendar right in plain view when your customer needed
them. You can print and distribute a lot of refrigerator magnets
or calendars for $20,000.
|
We have added a few new features to the website in the last month:
- In our Links section —
We have added websites of some nonprofit organizations that
we are closely involved with.
- FTP site — There is now
a much easier way to send larger files to us and that is by
accessing the FTP site. This is a particular effective method
for files over 5 MB. If you have any questions on using the
FTP site please give us a call at (925) 681-1774.
|
Lessons from the Tee by "Cherie" Frequently asked questions from students will be answered
on a monthly basis according to popularity!
Question of the month:
Last months question dealt with hitting our approach shots to the green
and evaluating our lie. Last month we talked about hitting a shot with
an uphill lie, this month we will discuss hitting from a downhill lie,
hitting with the ball above your feet and hitting with the ball below
your feet.
Downhill Lie — Shot Will Tend to Fly Low & Long
Position the ball even with the higher (back) foot, align your body to the angle of the hill and swing along the slope. Use a more lofted club to get the ball in the air.
Ball Above Feet — Shot Will Tend to Go Left
Stand farther from the ball, and set your weight over the balls of your feet. Take a less-lofted club to reduce the amount of curve. Aim slightly right of the target.
Ball Below Feet — Shot Will Tend to Go Right
Grip at the end of the club, stand closer to the ball and place your weight back on your heels. Take a more lofted club to reduce the amount of slice and to help get the ball airborne. Aim left of the target.
Next months question and answer session will feature putting. If you answer the question correctly you will win a free Titleist golf ball from the pro.
To get more information visit Cherie's website @ www.mc2golfpro.com.
Budgeting
Here are a few things to consider before
ordering a printing job:
- Do you have a budget in mind?
- What is the life cycle of the product you are ordering?
- How are you going to distribute your job after it has been printed?
- What is the primary function of the product you are printing?
- Is this a project that needs to be completed ASAP or is it something that is not urgent?
- How important is the final size, is it something that can be changed slightly to allow for a better paper yield?
The whole idea here is to communicate as much information as possible to your printer and use them (preferrably Steven's Printing) as a resource. In most cases if we get involved before a project is designed we can help you save money and/or enhance the look of your printed piece. Unlike lawyers and consultants our advice is always free!!
|
|
