One way to generate new leads is through the use of SMS short codes. A short code is a five or six-digit number assigned by the Common Short Code Administration (CSCA). Using short codes in your mobile marketing makes the opt-in process fast and easy while broadening the reach of your future marketing promotions.
For example, a department store might include a message on its cash register receipts stating; “Text ‘shirts’ to 12345 to receive special promotions on your cell phone.” Customers, at their convenience, use their cell phone to opt in and are immediately enrolled into the store’s discount program.
Using short code marketing programs guarantees virtually 100% text message deliverability. Participants can opt out of any program at any time.
If you’re ready to incorporate short codes into your overall marketing strategy, Steven’s can help you to get started. Both dedicated and shared short codes are available.