Variable Data Printing (VDP) is a form of digital printing where text, graphics, and images are dynamically changed from one printed piece to the next using information from an external database, resulting in a customized piece for each recipient.
There are several levels of VDP. The most basic level involves changing the name on each piece. More sophisticated VDP uses “versioning” with specific customization for different markets. Text and images change based upon the market segment. Finally there is full VDP, where all text and images are altered for each individual address.
How can Variable Data Printing help my business?
How can I get started using Variable Data Printing?
While VDP will increase your direct mail response rates, other variables still require attention. The mailing list, offer and graphics all play a significant factor in the overall ROI of the direct mail project. Working with the marketing professionals at Steven’s can help you manage all the variables in your marketing campaign.