Business-to-Consumer sales organizations recognize the importance of customer retention. While delivering on your promise is an important first step, providing valuable ongoing communication is imperative to cross-selling to your existing clients. By carefully segmenting your clients into logical groupings, an integrated multichannel communication strategy can be implemented.
Segmentation helps you communicate your value proposition in a way that is both relevant and meaningful to your customers. This improved communication engages individuals by providing the right type of information, delivered through the right channel.
New channels of communication have significantly increased the level of complexity of client communication and these new channels have provided an unbelievable opportunity to engage clients via direct mail, email and social media in a way that move them from clients to advocates of your brand.
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