Lead Nurturing

Lead nurturing is also known as drip marketing. This systematic approach turns prospects into customers. By creating a trigger-based system, you can create a unique customer experience that begins the first time someone meets with you or visits your website. Advanced nurturing systems integrate specialized business logic that analyzes how prospects are interacting with your marketing. Based on the prospect’s behaviors and responses, the system will vary the content and change the experience.
Lead nurturing programs may include:

  • Triggered Email Marketing
  • Triggered Direct Mail Marketing
  • Lead Scoring