When talking with our friends working in the nonprofit sector, we frequently hear the same concerns. Fortunately, we have solutions to common issues.
“Our campaigns never seem to generate much response.”
Many nonprofits take the “spray and pray” approach to marketing. They send the same message to an enormous database of people but get very little response. To improve your response rate, we recommend you begin by focusing on a smaller but statistically significant portion of your database. We then help you demographically segment these individuals so you can tell your story in a way that is relevant and meaningful to the recipient. This personalized approach engages individuals in a way that moves them from simply being involved to highly committed.
“There is so much new communication technology out there…even if I had the time, I wouldn’t know where to begin.”
New channels of communication have significantly increased the level of complexity of marketing. The average consumer is available on an average of 7.2 channels. At the same time, these new channels provide significant opportunity for real-time interactions with your constituents. Steven’s can help you integrate these tools into your overall communication strategy and reap the benefits.
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